Diamonds first.
Everything else later.
Since 2012, crafting diamonds that mean something.
Our story
The story behind the stone
Sete'-pa'-i': /ˈseh.tɛˈpɑˈi/
Once upon a time, in a world of stunning, precious beauty, Setepai was born. Our name, inspired by the ancient history of Egypt, denotes a person chosen by the ancient gods — destined for stunning success, unusual luck, and great discoveries.
Founded in 2012, our team of skilled jewelers has been crafting exquisite pieces that adorn the modern woman, reflecting her unique style and telling her story. We search far and wide for the most precious diamonds, carefully selecting each stone for its brilliance, its character, and the joy it will bring to the woman who wears it.
Setepai is a timeless haven where dreams, diamonds, and high-quality craftsmanship intertwine. Whether you're searching for the perfect engagement ring, a dazzling necklace, a flawless bracelet, or exquisite earrings — every piece we create is chosen with intention, crafted with obsession, and made to become your greatest treasure.
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1/5
Where it begins — raw diamonds sorted by cut and clarity before crafting starts
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2/5
Crafted by hand
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3/5
From sketch to stone — every Setepai piece begins as a vision before it becomes yours
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4/5
Worn with intention
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5/5
Each piece is packed and shipped with care — because the unboxing is part of the story
Our Mission
We started Setepai because we believed the fine jewelry industry was missing something: women who buy for themselves. Not for occasions. Not for someone else's approval.
Our mission is simple — to create pieces worth choosing, for women worth choosing them.
“Professionally, I grew up surrounded by diamonds — and I still remember the moment I realized most women never get to choose their own. That’s when I knew what Setepai had to be.”
Iaroslava spent years working inside the fine jewelry industry before founding Setepai in 2012. She’d seen how it worked — the markups, the gatekeeping, the assumption that diamonds were something given, not chosen. She built Setepai to change that.
Today she personally oversees every collection, every stone selection, every detail. Not because she has to — because she can’t imagine doing it any other way.
— Iaroslava Barysheva, Founder & CEO
Our values
Trends come and go. A Setepai diamond doesn't. We design for the woman you are today and the one you'll be in twenty years — because real jewelry doesn't have an expiration date.
